the project Innergreen® CBD is a Californian based CBD shop interested in providing the best quality products to achieve a healthier lifestyle. The brand already had the best-quality products, but their former image didn't reflect that. We needed to create a rebrand that felt fresh and competitive in an ever-growing market. The packaging was created in a way people would not be afraid of taboos that come with CBD, and could enjoy taking them and carrying them without any issues everywhere they went.